The Jisc funded Digidol Project (digidol.cardiff.ac.uk/) adopted a whole institution approach to establishing sustainable and scalable approaches to developing the digital literacy of all staff and students. The role of front-facing professional services staff, in particular those in the library and IT services, was identified as pivotal in enabling academic staff and students to develop knowledge and skills necessary to make effective and appropriate use of digital technologies. The question is, what changes are required in order to help learners, teachers and researchers fully realise the benefits of these new tools? A number of issues will be explored concerning the potential future working practices of professional services staff.